5 Great Questions To Ask Before Investing In Marketing Automation

If you are planning to invest in marketing automation, how can you help to ensure that you will be happy with the software you choose? According to a study by VentureBeat, 70% of marketers who purchase a marketing automation system are either unhappy or only marginally happy with their purchase.  Knowing the right questions to ask before buying a system is important to prevent you from being a part of that 70%.  Laurie Aquilante at Hubspot has written an article with 5 of the best questions you should be asking to make sure the system you purchase will align with your goals and make the most sense for your organization.