4 Pitfalls To Avoid When Using Marketing Automation

In this digital age, consumers have information at their fingertips and the ability to research products and services on their own.  In addition, they are being bombarded by marketing messages continuously.  It can be tough for marketers to build a sound strategy that will not only rise above the noise, but will also effectively message the right people at the right time, in the right way.  Marketing Automation can help segment your audience so you are able to personalize your content to them.  By having the tools to target your audience, and by using those tools effectively, you can ensure that your marketing automation efforts are successful.  However, trying to get your marketing automation strategy right can be tricky.  Jamie Lewis at Marketo has written a good article listing 4 pitfalls you should avoid when building your strategy.