Long ago all marketing was personal, from door-to-door salesmen to businesses you interacted with.  Then digital communications became more prevalent and mass marketing techniques took over.  The infographic below explains why it's time to get personal again.

Is your organization still using outdated marketing practices?  If your marketing team still relies upon the tech side of your business to help build and moniter your marketing campaigns, the answer to that question is yes.  With the emergence of marketing automation software your team no longer has to rely on IT or Engineering to carry out marketing campains.  Marketing automation is the key to a self-reliant marketing team that is capable of building and running sophisticated, personalized campaigns on their own.  We found this article, written by Matt Zilli at Marketo, that lists 3 red flags of archaic marketing practices.  Find out whether your marketing needs to be updated and how marketing automation will revolutionize your marketing efforts.

Many brands invest in thought leadership to differentiate themselves from their competition.  Thought leaders are the informed, go-to people in their fields of expertise.  They are able to move and inspire others with innovative ideas and they are able to turn those ideas into reality.  Becoming a thought leader allows you to be a trusted source of expertise which gives you greater influence and leads to greater brand loyalty.  In this webinar you learn what the characteristics of a thought leader are, 9 things true thought leaders do, and the 3 steps to take to become a thought leader yourself.  Thought Leadership As A Differentiator, now on-demand, is the latest in our Analyst Brief Webinar Series, produced jointly with Demand Metric.  Join Demand Metric's Chief Analyst Jerry Rackley and learn how your association can use thought leadership to support your mission and increase growth.

Blogging is a great way to drive traffic to your website.  It is also a valuable platform on which to share information about your organization, what you do, and what you have to offer.  The infographic below lists the benefits of blogging and how to best reap those benefits.

The definition of marketing continues to evolve and the role of marketers continue to expand.  There was a time when marketers were simply brand builders.  With rapid advances in technology, today's marketer is also responsible for driving, scaling, and tracking growth.  Marketers are now in a position where they can reach out to all their customers and leads in a more personalized way, across multiple channels, with greater effectiveness.  Marketing automation makes this possible.  There is, however, still a lot of confusion about marketing automation.  So we put together an eBook on the basics, to give you a clearer understanding of what is involved.  Our eBook "Understanding Marketing Automation" explains what it really is and why you need it.  The information provided will give you a clear understanding about the benefits of marketing automation, as well as what the future holds for this technology.  This eBook is a valuable resource designed for association marketers and business professionals to further your understanding of marketing automation.

In today's world businesses need a responsive website. As consumers increasingly browse the web from their mobile devices, a website that adjusts to their need dynamically will become both expected and necessary. To help you make the switch, here are 8 business benefits of responsive website design.