With the rise in popularity of mobile digital channels over the last few years, marketing strategies need to be omni-channel today.  But according to a survey on omni-channel personalization by Ascendent, even though 100% of the marketers surveyed know this is critical for success, most are just not there yet.  The infographic below shows us some results from this survey.

Construction Financial Management Association did the big leap like many associations today and transitioned to Marketing Automation.

Personalization for Marketing Automation is the technical aspect of identifying a user and attributing all their behaviors to them along a digital footprint. It's all the behind the scenes details that involves cookies and JavaScript snippets that work to gather information that can then begin to tell a story about the user. This helps an organization to deliver the right content, at the right time, with the right tone and feel. Since these cookies offer personalized experiences for the user - they fill out a submission form with all of our information for example - people tend to be okay when a website uses them. (Ask a millenial and they practically expect cookies to be operating behind every web domain!).  

In order to become successful in Marketing Automation you have to establish a plan. Everything in this particular platform is based on contacts. It is no longer about the volume of sending emails, it extends way beyond the basic email communication systems. You will be able to do so much more with your contacts such as distinguish between members and prospects, which is why then you must be selective in who you are putting into your platform. 

Starting with the end in mind, you are going to need to sell Marketing Automation internally, so it's important to understand a high level view of what you are getting.

Where does your organization stand when it comes to blogging as part of your digital marketing mix?  If you would like to find out, download our Blogging Maturity Assessment Toolkit, now available On-Demand at HighRoad U.  Some key benefits of this toolkit include: