Creating relevant, valuable content on a consistent basis is not easy.  The infographic below provides a checklist of 8 helpful tips to keep in mind when you are producing content, in order to more effectively engage your target audience.

Blogging is an important aspect of digital marketing.  If you would like to be able to benchmark your organization's capability for blogging, download the Blogging Maturity Assessment Toolkit.

How many times have we heard this type of variation on the “your marketing is only as good as your data” saying? Isn’t it true though? If you’re in IT you probably roll your eyes every time a ticket request comes in from the marketing team for another list pull: “Please run a query and provide us with a list of people who attended last year’s conference, redeemed a coupon and sat on the left side of the room during the keynote address”. (It’s not that far-fetched, there’s a method to a marketer’s madness or request after all). The reality is that marketers rely on data – and it’s understanding this need which helps to facilitate in-depth discussions about data integration.

Today's marketers are focused on more than just lead generation.  Aquiring new leads is still a top priority, however, marketing departments are also spending time and resources nurturing the customers they already have in order to build long term relationships with them.  Modern marketing consists of 3 core segments:

It's common to see businesses get carried away with trivial aspects of SEO. Instead of worrying about the exact keyword frequency in your articles, you should focus more on the fundamentals that will determine your site ranking on search engines. Here's what we're talking about: 

The vast majority of organizations today are utilizing content marketing as part of their overall marketing strategy.  But not all content is created equal.  Which types of content will be most effective for your organization depends upon your goals and resources.  The infographic below lists 11 popular content types with the benefits and considerations associated with each one.