Marketing automation platforms are primarily marketed to marketers.  There are, however, many benefits for your sales team as well. The infographic below highlights how marketing automation is beneficial to both sales and marketing and, in fact, helps align the two departments with common goals.

Long before the age of digital communications, associations were where like-minded individuals gathered together to share common interests.  Joining an association gave people the opportunity to engage with others in an exchange of information and the ability to become more knowledgeable about their shared subject matter.  Today information and the attainment of knowledge on any subject is easily available via the internet. It is therefore imperative that associations utilize the latest digital marketing strategies in order to retain current members and attract new ones.

Marketing automation is the hottest new tool to have in your marketing toolbox and organizations are implementing it at an ever expanding pace.  The infographic below shows exactly why organizations today need marketing automation in order to increase conversion rates and thereby increase revenue.

If you are serious about growing your brand it is integral you get serious about blogging. I realize the thought of creating a blog can be intimidating. Where should I start?  Who will write it? How often should I be blogging? Don’t worry I am here to answer all your questions on the basics of blogging, so you can cast your fears aside and transform your business!