Membership is the life blood of associations. Keeping membership levels up is imperative in order to remain successful. Each year members leave, due to retirement, job change, or any number of other reasons. So associations must continue to recruit new ones. Membership recruitment tactics of the past no longer work. It is now a digital world and so associations must employ digital recruitment tactics in order to keep membership levels high. We have found an article at Aptify, written by Jennifer Barrell, that lists 5 tactics for growing association membership. Using these recruitment tactics will increase membership and improve member experience.
If you woud like to learn more about increasing membership for your association, check out our HighRoad U Webinar: Using Social Media To Grow Membership.