We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition.

We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions. 

Ever since associations were first formed over a century ago, their executives have had a problem:

They have a large group of people they need to take action – join, renew, purchase products, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

 All of your association’s goals depend on getting people to take action.

- You need new members to apply
- You need current members to renew
- You need people to attend your events
- You need members to buy products or sign up for classes
- You need advocates in your industry to mobilize for change

Smart associations know this doesn’t happen by chance, or by simply blasting members with emails. It takes thoughtful planning and precise execution. When you hear about these core association goals, the part that is often overlooked is that most of these interactions with members and non-members begin with a landing page.

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?