Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

HighRoad Solution is proud to bring some of our best and brightest to the Association Forum Holiday Showcase at the Hyatt Regency Chicago on December 13^th. Attendees can expect to connect, network, and celebrate professional and personal development. As a long-standing part of the Chicago association community, HighRoad is proud to be among the reputable organizations attending the Showcase.

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition.

We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions. 

Ever since associations were first formed over a century ago, their executives have had a problem:

They have a large group of people they need to take action – join, renew, purchase products, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

 All of your association’s goals depend on getting people to take action.

- You need new members to apply
- You need current members to renew
- You need people to attend your events
- You need members to buy products or sign up for classes
- You need advocates in your industry to mobilize for change

Smart associations know this doesn’t happen by chance, or by simply blasting members with emails. It takes thoughtful planning and precise execution. When you hear about these core association goals, the part that is often overlooked is that most of these interactions with members and non-members begin with a landing page.