Not to be mistaken with Time Zone sensitive deployments that requires a time zone value at the eMail subscriber level, a zip code radius search allows you to send your eMails to a targeted region (currently USA only as of June 2013) using a new custom Zip Code field.

Every eMail marketer must ensure their data collection methods are sound. The effectiveness of targeting and personalization efforts are only as good as the data used to power them.

In eMail marketing, deployed eMails are coming from a sending IP address in addition to the “from name,” “from eMail address” that you establish. An Internet Protocol address (IP address) is a numerical label assigned to each device (example: Your HighRoad account) participating in a computer network that uses the Internet Protocol for communication.

Your IP address reputation is like your credit score. If you are sending eMail using best practices, you’re reputation will be good. If you send eMail without proper HTML mark-up and consistently sending to bad addresses, your reputation, as well as your deliverability will need improvement. It’s much easier to maintain a good reputation than to repair a bad one. Even though your HighRoad Solution account has the best of breed ISP/Deliverability management of any solution on the market today, your e-mail strategy, may still help or hurt the IP address your account is set-up on.

Hybrid Meetings Explained:

Hybrid Virtual Meetings allow organizations to bring many of the critical components of a face-to-face meeting, to a broader audience. This includes, but is not limited to: networking, break-out educational sessions, expo hall, vendor demonstrations and give-aways. Why limit your events to one location, or one time period? Hybrid Virtual Meetings allow you to expand your reach, and increase the shelf life of the content that is presented. It can also open up a new, non-dues revenue stream for your organization.