What do ya know?

It’s logical to think that the more targeted you are with your eMail marketing campaigns, the higher the open rate and overall engagement will be with the eMail recipient. You would be surprised to know the number of eMail marketers that still continue to send large volume campaigns versus targeted campaigns. Why? Maybe there is a lack of business intelligence to make content more relevant for each subscriber. Maybe it requires less thought or less demand on internal resources. Whatever the reason may be, money is being thrown away when you pay for eMails that end up deleted or bulk-boxed.

Your HighRoad account has a very complex way of determining once an eMail address is no longer good or invalid. What are you doing with this information? What should you be doing with this information? If you do not have an internal policy pertaining to data hygiene and invalid eMail addresses, let’s get the ball rolling now!

If you want to learn more about how bounces are handled and can eventually resolve an eMail address to being invalid click here.