All marketers have been tempted by the idea of purchasing a 3rd party list or using a co-registered list to cast the widest possible net while prospecting new members or marketing an event to members/non-members.

HighRoad U November Schedule has arrived, take a look at what we have to offer U this month.  Remember CAE Credit is available for all of HighRoad U webinars that you watch LIVE!  

From all of us at HighRoad, have a safe and happy Halloween! 

HighRoad folks are back from sunny Orlando, Florida where they attended the 2014 Aptify Users Conference!  Congratulations to HighRoad clients, Rachael Bell and the rest of the staff of the New Jersey Society of CPAs who were the 2014 Innovation Award winners! The Innovation Awards showcase Aptify users who have created innovative solutions to meet the needs of their associations and members. NJSCPA implemented HighRoad's Newsletter Xpress+ and they are now living the dream--benefitting from email marketing vs. being tortured by it! We're proud to partner with them to create innovative digital marketing solutions for associations!

I had the opportunity to attend a gigantic conference last week, The 2014 MIMA Summit, and I wanted to share with you a key take-away that I took away from the event. This year's event was themed Rise of the Machines and it took a more technical approach to Interactive Marketing which not only speaks to the geeky side of me but also the realist in me because let's face it, marketers can want things, but it takes a developer/inventor/architect/engineer to realize and manifest something from thin air.

The lunch keynote speaker was Dean Kamen, the founder and president of DEKA Research & Development Corporation which developed the HomeChoice™ portable dialysis machine, the iBOT™ Mobility System, the Segway™ Human Transporter, a DARPA-funded robotic arm, a new and improved Stirling engine and the Slingshot. 

IS DIGITAL MARKETING SCARY TO U?