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By: Stephanie Sloan on November 3rd, 2014

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November @ HighRoadU!

HighRoad News & Events

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

HighRoad U November Schedule has arrived, take a look at what we have to offer U this month.  Remember CAE Credit is available for all of HighRoad U webinars that you watch LIVE!  

Tuesday, November 4th: Landing Pages
What are landing pages and why are they so under-utilized by associations? Join HighRoad's Adam Higgins for this webinar to learn the fundamentals of landing pages—how to construct them, when to use them and how to track them. Then, move on to understanding how landing pages are used in today’s content-driven digital marketing campaigns to attract prospects so your organization can grow. >Register Now
Friday, November 7th LinkedIn Advertising
So you’re a professional member-based organization, trade association or scientific/technical society and yet you don’t advertise on the biggest social network for professionals. Why? Well, if you’re like most organizations, it’s because you aren’t all that familiar with LinkedIn advertising. Join HighRoad CMO, Suzanne Carawan for this webinar to learn about LinkedIn, how you can be successful with even a small budget and why it’s the paid placement that you want to include in your digital marketing campaign budget for 2015. >Register Now
Thursday, November 13th Give the Gift that Fits: Hyper-Personalization
The primary rule of today’s consumer revolves around the WIIFM principle (what’s in it for me) and yet most organizations are still designing solutions based on what they can afford to do with slated time & resources. Instead of trying to be in a defensive position and constantly explaining why your organization can only do so much or that what members really want is on a future bucket list, why not become user-centric once and for all? Embrace the U! Start with offering hyper-personalization which allows the user to design their own experience through a selection of choices. Deliver content based on behavioral choices and watch your open rates soar. >Register Now

CAE Credit Available for our 2014 Training & Innovation Day

November 19-20th join us face-to-face or virtually as we hold our annual event dedicated to digital marketing! As an attendee U are entitled to earn up to 10 credits (Training Day: 4.5 CAE Credits, Innovation Day: 6 CAE Credits) towards certification or recertification of your Certified Association Executive (CAE) designation.  Click here for more information and to register for this exciting event! 

Here is some of what we found interesting in our travels this past week: 

  • Does the world stop turning when Facebook goes down? Who knows, but here is some math on how those outages might impact thier bottom line. >More
  • Ever feel like U could get buried by your inbox? Google’s Eric Schmidt explains the #1 email habit of the most effective people...and hey, we all want to be effective, right? >More
  • Kelly Clarkson says we all have a dark side, here's an alarming infographic about the dark side of Content Marketing. >More
  • In honor of upcoming Election Day, how one Association is getting out the vote! >More

Ever wonder which of our tweets were most popular?  Well we did, and October's most clicked tweet was about our 2014 State of Digital Marketing in Associations Research Report!  Take the survey to find out how your organization compares, results will be shared at our November Training & Innovation Day!