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By: Stephanie Sloan on October 20th, 2014

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HighRoadU Is Scary Good This October!

HighRoad News & Events | Content, Social & Digital Marketing

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HighRoad U October 2014 Webinars Digital MarketingIS DIGITAL MARKETING SCARY TO U?

Halloween is just around the corner, and HighRoad U is finishing October strong with four scary good webinars on topics that usually scare the mess out of association executives! Join us live or (after the event), on-demand, so that we can get rid of the fear together!

 

Tuesday, October 21st @ 12 EST “Behold the Power of EPCs” 



If what you know of email preference centers (EPCs) involves opt-out pages and unsubscribing, then you're missing out on the real power ofEPCs and what they can do for engagement. JoinHighRoad’s own Adam Higgins for thiswebinar to learn how dynamicEPCs can be and what a powerful tool they are for understanding member tastes & choices.

Thursday, October 23rd at 12 EST “Aligning Marketing & Technology Departments to Make MarTech Magic”

"They just don't they get it!" "COME ON!" "Seriously? You want the report when???" These are just a few of the common phrases heard in the marketing & technology departments when one group is talking about the other. Change in your organization can be about as scary as being chased by a dude wearing a hockey mask, but it doesn’t have to be that way! This session explores how organizations are undertaking re-alignment strategies to merge their marketing and technology departments and creating new roles that allow their organizations to be more effective and a whole lot less frightening. Content Leaders: Suzanne Carawan, CMO, HighRoad Solution

Tuesday, October 28th at 12 EST “The Scary Episode: Top Issues in Email that Freak U Out”

Email often seems more of a trick than a treat. Mysterious bounces, pixels that suddenly appear and change your formatting, graphics that don't render right are just a few issues that can make your hair stand on end. Join email expert, HighRoad Jenny, as she faces the top email fears head on, and teaches you that there's nothing scary about email marketing. Content Leaders: Jenny Lassi, eMarketing Consultant, HighRoad Solution

Thursday, October 30th at 12 EST “Automation Integration Celebration”

U can't take it anymore. The “to-do” list, the bucket list, the "one day I'll be able to think about strategy" list is growing longer while the days are growing shorter. The only way you can get ahead and tackle those lists is to free up time. Welcome to the world of automation. Through different types of integrations, organizations are eliminating redundant, repetitive tasks and finding new time to think about how to create additional member value. Join this webinar to explore the variety of integrations organizations are using to make marketing communications manageable.  Content Leaders: John Brandt, Sales Director, HighRoad Solution


To Register for Upcoming Webinars or Access On-Demand Materials:

Go to HighRoad U  

Clicking above will take you to the new U.  Login with your email address and the super secret password of: just4u. Once you register for a webinar, it will appear in "My Products" and you can easily access the product for the live event and any replays of the event that U wish to watch.

For future ease, just remember: www.highroadu.com.  

Don't Miss these other HighRoad U Fall Activities:

  • 2014 State of Digital Marketing in Associations Research Report. 
How does your organization compare to other associations in your digital marketing maturity? Participate in this global benchmarking report & receive $5 Starbucks card & chance to win $1000.
>Learn More


  • 2014 Training & Innovation Day: November 19-20th 
Join us face-to-face or virtually as we hold our annual event dedicated to digital marketing. This year we're trying new formats, adding in virtual speakers & more. One day of workshops and one day of thought leadership from industry leaders.
>Learn More