TGIF, association marketers!

It’s officially spring and time to clean house. The three most important things you can do this spring to clean up your email practices right now are:

1. Run your lists through an email validation service.
2. Launch an email permission campaign to motivate inactive subscribers who have not opened/clicked to engage with your organization.
3. Launch an email engagement campaign for engaged subscribers or include a strong call-to-action (CTA) on your usually email stream to incent subscribers to open/click on your CTA.

Let’s put our gloves and dust mask on because we’re about to shake up some dust and clean house!

That's right, I'm looking at you, association marketers. Stop sending all those emails right now, before someone gets hurt.

This idea might sound hypocritical coming from someone who works for an email marketing and automation company. It's not. We want you to be able to reach your members, but we don't want you to spam them. We want you to use email only after you've come up with a good reason to do so, and only if that email has a specific purpose.

We're thrilled to announce that we are the Platinum sponsor for the 2015 Personifest conference being held this week in Columbus, Ohio. There's so much new to tell since last year's event---where to even start? To tackle this topic, we'll take a blog-centric approach and Give U the List. Since we're holding our big party tonight at The Ohio Stadium, we're going to use a 'lil Buckeye lingo & show the same swagger as the First Ever National Champions.  

You know those fun emojis you use in text messages on your phone? Did you know you can use those special characters in your email subject lines?

The following guide will help you make your subject lines pop (or dance, or drink, or whichever emoji you choose).

The only way to ensure that special characters render properly and consistently in a subject line is to encode in UTF-8.