Automating workflow and content publishing to members without lifting a finger is amazing, but what is more amazing is being nominated for the Best Email Newsletter Design and Engagement by The Canadian Online Publishing Awards (COPA)! 

With that headline, I either have everyone over 40 reading this or only those under 40 who are hoping that I can help advance their cause.

In truth, these words are a direct quote from a woman I met last week at Litmus' Email Design Conference. The whole quote actually goes like this "Look around this room. The whole conference is between 25-40, but the problem is that we all report to people over 40 who don't get it and just keep pressuring us to send bad email."

Then she said, "Please help-- people over 40 just don't get it".

Do you have talented marketing and communications teams who struggle with creating infographics or other graphic design elements? Do you have one graphic designer who's always overloaded with work? Are you baffled by Photoshop, Illustrator or other design programs ... or do you just not have the budget to really focus on design?

You've strategized. You've planned. You've got the budget. You think your association's ready to invest in a new website design. But then you see that you have two design options -- responsive and adaptive -- and now you aren't sure what to do.

Adam and I are at Litmus' Email Design Conference in Boston today and, as always, the conference always succeeds in delighting the audience. We just sat through a preso by RebelMail who did amazing things through embedding CSS in email that included complicated price calculations, 3-D image rotation and playing a slideshow (or at least giving you that experience). 

Our Toolkit of the Month for August is now available. We have brought you a piece originally created by HubSpot that looks at common SEO myths and breaks it down for what you need to care about today in order to keep your website fresh. SEO companies were all over our voice mails, emails and phones several years ago telling us that we need to rewrite our homepages for thousands of dollars. Then, seems that SEO/SEM has kind of faded into the background without a lot of coverage anymore in the association world.