Membership is the life blood of associations.  Keeping membership levels up is imperative in order to remain successful.  Each year members leave, due to retirement, job change, or  any number of other reasons.  So associations must continue to recruit new ones. Membership recruitment tactics of the past no longer work.  It is now a digital world and so associations must employ digital recruitment tactics in order to keep membership levels high.  We have found an article at Aptify, written by Jennifer Barrell, that lists 5 tactics for growing association membership.  Using these recruitment tactics will increase membership and improve member experience.

Today more and more organizations are implementing marketing automation in order to accomplish a number of marketing tasks in a more efficient and effective way.  The infographic below explains what marketing automation is, what it does, and how it works to increase success with your marketing campaigns.

Email marketing is still a powerful tool for driving engagement and nurturing leads.  It is, however, getting more and more competitive. In addition, over time techniques evolve and best practices change.  We found an article at Hubspot, written by Sophia Bernazzani, that will bring you up to date with email marketing best practices for 2017.  The article shares some email wisdom from Hubspot Postmaster and Email Engineering Director, Tom Monaghan.  Tom spoke at Inbound last year about which email marketing strategies to keep, which to stop, and which to begin using, in order to achieve continued growth for 2017.  His set of guidelines will help you keep your email marketing efforts on track this year.

Digital marketing contains many elements including SEO, social media, content, email, and analytics.  In order to get the best return on investment or ROI, you need a comprehensive digital strategy that can bring all these elements together in the right way.  The infographic below explains what a digital marketing strategy is, why you need one, and the 7 steps to building one.

Many associations have yet to make the move to marketing automation.  If your organization still has not implemented a marketing automation solution you're missing out on the great benefits it has to offer.  Marketing automation allows you to do more with less.  It enables you to nurture your leads and move them toward membership 24 hours a day, 7 days a week.  Marketing automation achieves this in a more effecient and effective way than any marketing team could achieve on their own.  In addition, the data you obtain allows you to better understand which of your marketing campaigns are working and which aren't.  We found an article at Hubspot, written by Taylor Brennan, that explains in greater detail the benefits marketing automation has to offer associations and why you need it.

Digital marketing is constantly evolving due to new technologies.  One component of digital marketing that seems to be here to stay for the foreseeable future is video.  Video consumption by consumers continues to rise.  By 2019 video may account for up to 80% of all consumer traffic worldwide.  The infographic below explains, through the use of statistics, why video now needs to be a part of any digital marketing strategy.