Our Toolkit of the Month for March has just been released.  This Toolkit has been designed to provide you with practical advice for implementing online advertising campaigns.  This Toolkit will also help you evaluate the return on investment of your current advertising initiatives by providing an Online Advertising ROI calculator.  With the use of this Toolkit you can determine which of your advertising campaigns are resulting in a positive return on investment and should therefore be continued.

As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.

Over 1 billion people worldwide access the internet from a mobile device.  If your organization does not yet have a mobile friendly website you're most likely experiencing lost opportunities.  The infographic below lists 7 reasons why you need a mobile friendly website now.

We are now living in a digital world.  Today consumers spend a good deal of their time online.  It is where they go to search for information and products.  Consumers now research, find, and purchase on the web.  This is why organizations need a comprehensive, omni-channel, digital ecosystem.  In order for marketers to increase leads and expand their reach they need an inter-connected digital strategy that is capable of the following things:

There are a lot of pieces that make up a complete digital marketing strategy.  The infographic below is a great checklist of all the different components needed for a major online marketing campaign.

The concept of inbound marketing first came into being 10 years ago, and it was truly revolutionary.  It changed the world of marketing and made it possible for all organizations, big and small, to compete by leveling the playing field.  While the fundamentals of inbound marketing still hold true today, the ways in which consumers find, research, and purchase products have changed.  In addition, competition for their attention has increased greatly.  Because of these changes in consumer behaviour, marketers need to adjust their inbound strategies accordingly.