Download our June toolkit, just released, which will help you select the markets that represent the best opportunity for your organization.

As marketers, we spend time looking at many different types of metrics.  We look at website visits, conversion rates, generated leads per channel, email click-through rates, and many more.  When the time comes to present the results of our efforts to the boss, we can't present everything.  There are however, six critical marketing metrics that matter most.  If you missed this Toolkit, or would simply like to review it again, take a look at our Marketing Metrics Toolkit and discover which marketing metrics matter most to the boss, and how to calculate them. Our Toolkits are always available at HighRoadU.

May's Implementing a Marketing Automation Solution toolkit was designed to provide practical advice for designing a Marketing Automation strategy, aligning Sales & Marketing processes, and implementing a Marketing Automation solution. Review this toolkit to understand how to implement a Marketing Automation infrastructure that will provide a consistent supply of qualified leads to your organization.

When it comes to marketing, content is still king.  Developing a successful content marketing strategy is essential for continued growth.  Producing rich, personalized content across all digital channels is a primary lead generation tool that really needs to be incorporated into any overall marketing plan.  We have put together a toolkit that walks you through the four stages of content maturity.  See where you currently are in the process of building your content strategy and learn how to utilize content like a pro.

LinkedIn is the world's largest professional network on the internet.  With more than 259 million members, LinkedIn connects the world's professionals, including executives from every Fortune 500 company.  If you missed our LinkedIn Toolkit or would like to review it again, it is always available on HighRoad U.  Learn best practices to grow your business by using LinkedIn.