“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

With the new year comes new opportunities to better align your marketing strategy with the latest trends and tools.  The infographic below looks at 7 key digital tactics you may want to pay attention to for continued success this year.

2016 is now history.  As we turn our attention to the new year, we wonder what the marketing landscape will look like in 2017.  Will new trends emerge or will current trends continue to prevail?  If you have found yourself wondering also,  check out this article we found that gives some insight to this question.  In the article, written by Paige Musto at Act-On, 6 industry experts in the field share their thoughts about what the future holds for marketing.

Web personalization is a strategy that is gaining momentum among marketers today.  There is a reason for this.  With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less.  With web personalization you now have the ability to speak to your audience, not at them.  It allows you to target your message, across multiple channels, to the right people, at the right time.  We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.

Engaging website visitors through personalization is crucial.  Consumers today want and expect a more personal experience when visiting your site, so it's important that you deliver.  The infographic below, from our partner Marketo, explains why creating a personalized website experience matters.