I'm a Millennial. And I can say with confidence, that even though my generational brand says I have the attention span of a goldfish, I have enough of it to write this blog 😜
So what do these generational labels really mean? How accurate are they? More importantly, how much do they come into play when it comes to your marketing efforts?
Our recent Spring VirCon 2021 session, You Sound Just Like My Mother—1.21 Gigawatts of Gen Z, which I had the fortunate opportunity to participate in, explored these questions and more, in a multi-generational, multi-disciplinary panel discussion.
If you think the word “Millennial” applies to any young person, then here’s a scary fact: the Millennials will start turning 40 next year.
The current generation emerging from college is Generation Z, a cohort with an entirely different set of goals and values. And for associations, this means a whole new set of challenges. Already, 56 percent of associations say that they’re struggling to engage young professionals.
So how can associations attract younger Millennials, Gen Z, and beyond?