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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

new-generations

Blog Feature

By: Emily Nash
October 9th, 2020

If you think the word “Millennial” applies to any young person, then here’s a scary fact: the Millennials will start turning 40 next year.

The current generation emerging from college is Generation Z, a cohort with an entirely different set of goals and values. And for associations, this means a whole new set of challenges. Already, 56 percent of associations say that they’re struggling to engage young professionals.

So how can associations attract younger Millennials, Gen Z, and beyond?