This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).
You don’t need me to tell you that millennials have surpassed baby boomers as the largest living generation. You probably already have your eye on this coveted generation of 18-34 year-olds with $200 billion in annual buying power. With great big numbers of over 75 million according to the Pew Research from April 25, 2016, comes great opportunity; so how are we reaching them?