The most common model of marketing in associations has inherently been multi-channel marketing. Nearly every organization and association practices multi-channel marketing, interacting with users on different digital channels and devices. Multi-channel marketing has a distributional approach of sending out information to users in a multitude of ways. Multi-channel marketing, although a traditional method of marketing, does not allow organizations to understand how the user connected, how to measure each interaction, or if the user had multiple touchpoints. Because of these shortcomings there has been a fundamental shift in mindset to focus on the user, also known as the U.

Today more and more organizations are implementing marketing automation in order to accomplish a number of marketing tasks in a more efficient and effective way.  The infographic below explains what marketing automation is, what it does, and how it works to increase success with your marketing campaigns.

Email marketing is still a powerful tool for driving engagement and nurturing leads.  It is, however, getting more and more competitive. In addition, over time techniques evolve and best practices change.  We found an article at Hubspot, written by Sophia Bernazzani, that will bring you up to date with email marketing best practices for 2017.  The article shares some email wisdom from Hubspot Postmaster and Email Engineering Director, Tom Monaghan.  Tom spoke at Inbound last year about which email marketing strategies to keep, which to stop, and which to begin using, in order to achieve continued growth for 2017.  His set of guidelines will help you keep your email marketing efforts on track this year.

Digital marketing contains many elements including SEO, social media, content, email, and analytics.  In order to get the best return on investment or ROI, you need a comprehensive digital strategy that can bring all these elements together in the right way.  The infographic below explains what a digital marketing strategy is, why you need one, and the 7 steps to building one.

We just released this month's Shopper Marketing Methodology & Toolkit. This is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

The biggest reason online businesses fail is due to low or no conversions.  The Infographic below shows you ways to update your website and better engage your customers in order to increase your ecommerce success.