HighRoad Solution Expands to Meet Industry Demands

HighRoad Solution, the only company focused exclusively on associations to offer email, automation and inbound marketing services, has expanded to meet the growing digital demands of not-for-profit organizations. The eleven year-old company formally announced its new identity as the only digital agency for associations used by and endorsed by the American Society of Association Executives (ASAE) at their Membership, Marketing, and Communications Conference being held in Washington, DC this week.

Associations Turning to Marketing Automation to Fuel Growth

Ashburn, VA, March 4, 2016---HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced that it has been elevated to a Platinum-level agency partner by HubSpot, a leading software developer of marketing automation platforms.

“Our inbound digital marketing practice has grown exponentially since its founding in 2014,” stated Chief Marketing Officer, Suzanne Carawan. “Associations of all sizes are adding marketing automation platforms to build out their digital ecosystems in order to gain greater insight into member behavior. We partnered with HubSpot to offer enterprise-level functionality that we can integrate into the technology stack of today’s associations, as well as expanded our service offerings to provide the marketing support needed to undertake digital transformation.”

Since partnering, HighRoad Solution has implemented HubSpot and integrated the platform through its +Plus product line with leading association management software and customer relationship platforms including Abila’s NetForum Enterprise, Aptify, Personify360, ACGI’s Association Anywhere and Salesforce.

In addition to integration, HighRoad Solution’s inbound practice provides services to support modern association marketing departments including persona development, content marketing strategy, lead scoring and sales enablement programs to support associations’ needs to adapt and grown in a mobile-based, digital-first business environment.

About HighRoad Solution 
HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We combine digital & database platforms to increase revenue, member insight & efficiency. Whether you need email, marketing automation or inbound marketing, we have the subject matter and technical experts to deliver the solution you need.

Please join us at the end of the month as we wrap up a great start to 2016! Our client-only calls are designed to be an interactive forum for feedback, as well as an opportunity for us to mindmeld with you. We'll share our recent work and talk about industry trends that are affecting associations (and how organizations are meeting new challenges).  Join Ron & Cookie for a great hour talking all things association MarTech! 

The Toolkit of the Month program provides association professionals with templates, workbooks and outlines for common planning needs in digital marketing. We curate the tools from the massive marketing library of our partner, Demand Metric. Each month we focus on a specific topic and put together a collection of tools to allow association professionals frameworks & formats to take the guesswork out of strategic & tactical planning. This month's toolkit focuses on your website--the ultimate destination for your email, banner ads and social media. This toolkit focuses on giving you an interactive planning worksheet to better assess and evaluate your current website and get going on your spring cleaning for your site.

We're thrilled to announce that our 2016 State of Digital Marketing in Associations research project is now open for participation. All participants who finish the research survey will receive a $5 coffee card for your time and will be sent an automatic advance copy of the report prior to its release in August at the ASAE Annual Conference. If you missed out on the 2014 or 2015 study, here's a quick recap of the findings and the outstanding gaps that exist in digital marketing and technology in associations.

 If you would like to download past reports, please visit our 2014 State of Digital Marketing in Associations or 2015 State of Digital Marketing in Associations research page to retrieve the full report.

Congratulations to two of our recent clients named by Bisnow as being a 2016 association innovator and recognizing their work to advance association marketing. Both award winners were interviewed by Bisnow & their excerpts from how they innovate are as follows: