Why HighRoad Continually Invests in Serving Membership Organizations

Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.

As I sat on a plane last week to Chicago for the OrgCommunity 2017 Solutions Day, I reminisced on my experiences from the inaugural OrgCommunity Solutions Day 2016.  Plenty of good experiences came from last year’s show and I worried my expectations for this year might be too high and no chance for a repeat.  Like a movie sequel, how fresh could this event be?  I am happy to report Solutions Day 2017 was again a great experience and event!  

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists 5 key findings of the report.  Take a look and see how you compare.

To see more Digital Marketing Infographics, visit our Pinterest page.

ASAE MM&C is right around the corner and we're very excited!  We're looking forward to joining you for this great event and we hope we'll see you there.  We at HighRoad have so much to talk about this year but here are just a few of them:

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation in the association industry. Association executives attend for free. Enjoy lunch, learning, networking—and even earn CAE credits! Featuring speakers and experts from the association community.