email-marketing
You don’t need me to tell you that millennials have surpassed baby boomers as the largest living generation. You probably already have your eye on this coveted generation of 18-34 year-olds with $200 billion in annual buying power. With great big numbers of over 75 million according to the Pew Research from April 25, 2016, comes great opportunity; so how are we reaching them?
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Digital marketing contains many components such as SEO, social media, content creation, PPC, email, and web analytics. Each of these components should be brought together under one overall digital strategy in order to get the best results. The infographic below explains why you need a digital marketing strategy and tips for how to build one.
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Email is still the primary way we communicate in business. So we send and receive a lot of emails. In addition to the time spent on crafting emails, the time we spend on email received can be significant due to the fact that they usually require some action from us. Whether the action required is answering, forwarding, filing or deleting, the end result is that the average person can spend up to a 4th of their work week dealing with email. This barrage of email isn't going to end anytime in the foreseeable future. One thing that may help all of us though, is learning to write effective emails that will produce a higher response rate in a more timely manner. We have found an article at Act-On, written by Pam Neely, that gives us 5 simple ways to write better emails. By using these tips you may find dealing with your email a little less frustrating and time consuming.
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The landscape of digital marketing is constantly changing. So keeping an eye on emerging trends, as well as understanding which current trends are still going strong, is vital for digital marketers who want to remain on top of their game. The infographic below lists 10 digital marketing trends to be aware of this year.
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