These days everyone is online.  As marketers, we need to incorporate multiple digital strategies in order to continue to find new leads. The Infographic below spells out 9 tried and true digital marketing tactics needed to increase lead generation.

When it comes to email, we are constantly trying to figure out the best ways to reach our targeted audience.  In order to do this we need to know how consumers interact with our email.  What devices are they using to view them?  Are there behavioral differences based upon age, gender, or income?  Adestra recently released their 2016 Consumer Adoption & Usage Study.  It is a comprehensive survey of 1,200 consumers, from teens to Boomers, across the United States.  The survey provides insight into their digital usage across all channels.  Additionally, within each finding of the survey is a helpful summary and key takeaways for marketers. This study is a great resource for anyone who would like to have a better grasp on the current state of email today.

If you're searching for ways to grow your association, take a look at our Spring Clean-up Special.  Whether you're wanting to update your email templates in order to modernize how your association presents itself, or you're interested in lead generation strategies to find new members, we have a spring program for you. Other programs included in this special are A Digital Transformation Assessment, An Automation Program For Membership, and an Email Optimization Program.  Enroll before May 31st and receive 25% off any of our spring clean-up programs.

Marketing automation tools can free up your staff from time-consuming, manual processes, so they can spend that time nurturing quality leads instead.  If you are curious about who has what to offer in marketing automation,CIO has a good article that may help.

Based on the reviews of users from the IT Central Station Community, a comparison is drawn between Act-On, HubSpot, and Marketo.  In no particular order, beginning with Act-On, the valuable features users listed were analytics & reporting, social integration, CRM integration, and the ability to segment visitors based on behavior and lead score.  

Next was HubSpot, which users cited email automation, workflow automation, a social tracking module, and lead nurturing workflows as valuable features.  Last but not least was Marketo, who users listed email drip campaigns, and automated customer outreach from sign-up to upgrade as valuable.  If you're thinking about marketing automation solutions, this comparison will help you start to understand what the marketing automation landscape looks like, who are the software industry leaders and what features you need.

If you are trying to understand what is a good fit for your organization, consider talking to one of our digital marketing experts to provide some starting points and guidance:

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

                    The Infographic below is a helpful guide to use when trouble shooting low performing email campaigns.