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Blog Feature

By: Aimee Pagano
January 24th, 2024

Compliance isn’t easy, particularly when it dictates an overhaul in thinking. So it’s understandable that adherence to new policies takes time. With that said, today’s compliance and privacy issues are moving at light speed. It’s no longer a ‘nice have’ to give your audiences some arm room. It’s a must.
Associations continue make moves to respect their members’ dance space when it comes to emails. Most of our clients have dimmed down the mass blasts and have truly started effectively incorporating tailored, targeted messages to their constituents.
But there’s still so much more that can—and should—be done from a compliance and privacy perspective. Let’s take a look at leading practices in compliance and consent. 

Blog Feature

By: Aimee Pagano
January 10th, 2024

Data can be a lot of things. It can drive stability. It can weed out ambiguity. At its best, it can lay the foundation for smart decision-making, elevated performance, and growth. 

Associations and nonprofits are no exception to these rules. They rely on data to properly engage members and prospects, create membership programs, optimize content, provide services, and manage many other functions throughout the day-to-day. 

The challenge is ensuring that the data used is reliable. 

Blog Feature

By: Aimee Pagano
January 3rd, 2024

Association leaders have long been recognizing the power of data. They know that data-driven insights allow them to make crucial business decisions.

Whether it helps to inform go-to-market plans, discover new ways to diversify revenue or create entirely new membership models in line with incoming markets, leveraging data through a single source of truth catalyzes business intelligence. 

So when there's data "anarchy" through misaligned objectives and processes, organizations struggle with data activation. Culturally aligning your entire org with a unified data engine just makes sense for smart decisions.