The infographic below, created by our partner Salesforce, answers common questions about the returns companies are getting from their marketing automation investment.  Take a look at some marketing automation statistics from industry analysts and a quick overview of features and benefits of automation tools.

Over the last decade SEO has changed a lot.  These changes include how people perform searches, how search engines index and rank pages, and how marketers can influence search engines to send web traffic to their site.  In fact, SEO has changed so much that many marketers aren't sure what works and what doesn't.  There is a lot of misinformation out there pertaining to SEO and best practices.  At HighRoadU, we have put together this toolkit to debunk the 17 most common myths and misinformation about how SEO works along with solid tips from some experts on how to get it right.  So if you find yourself uncertain at times on what you should or shouldn't be doing to improve your website's SEO, this toolkit may be exactly what you need.

This month’s HighRoad U topic is near and dear to my heart. As a former economist, I do love my pivot tables, but the marketer in me is the one that loves to ask all those questions and hunt for insights and patterns. Marketers and Analysts will always enjoy hunting for data or information that provide insight into questions such as: