Marketing is becoming more technology driven and marketers are becoming more sophisticated and tech savvy than ever before.  The use of programmatic advertising among marketers has dramatically increased in the last few years.  The rise in usage of marketing automation software has now made it possible to tailor your message to the right people, at the right time and place for optimal results.  In-depth insights into this tech explosion in marketing are presented in AdRoll's State Of The Industry 2016 report.  1050 marketers, across numerous industries, were surveyed on their perspective of the changing advertising and marketing landscape.  Take a look at the report and see where marketers are in the adoption of these new marketing technologies.

Being able to target promising leads through the use of personas is a crucial part of any successful inbound marketing campaign.  Compiling strong data-backed profiles enable you to target prospective buyers in a more focused and relevant way.  With personas, marketing and sales teams are able to create targeted strategies which attract higher quality leads and allow for a faster transition through the conversion funnel.  Our partner BrightInfo, has an article written by Alex Embling, that explains how data-backed personas can shorten the sales cycle.

A large portion of our marketing strategies are digital today because that's where our consumers are.  There are many options available when choosing which digital channels to invest in.  It can be difficult knowing which channels will best serve your organization.  The infographic below identifies five key areas for investment that you should be focusing on this year.

We have recently released our 2016 State Of Digital Marketing In Associations report.  For the third year in a row, we have surveyed associations in order to benchmark and compare their marketing efforts year to year.  The infographic below reveals some interesting stats from the report and a 5-step action plan to increase your association's marketing success.

If you're a non-profit organization, you are in the business of not making profits.  So how do you do more with less and still innovate to attract and retain donors?  And what lessons can be learned from the non-profit world by everyone else?  Our partner Adestra has produced a webinar, What Can NOT Making A Profit Teach Us?-Lessons for us all from the non-profit industry, that is now available for download.  Ryan Phelan and Tristam Jones talk about non-profits and what the rest of us can learn from them. They examine case studies and give examples from non-profits.  We wanted to share the webinar with you because it delivers great data points on email benchmarking and some really good tips on how to get people to feel more emotionally attatched via email. 

We know the value of market research when it comes to developing marketing strategies.  We know marketing departments spend a fair amount of time on email campaigns.  We also know that marketers are busy people.  That is why we have put together a list of downloadable email marketing reports.  Below are 7 resources from top industry analysts for you to look at on the state of email marketing.