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Jeanette Hausner

By: Jeanette Hausner on September 13th, 2016

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3 Ways Personas Can Shorten The Sales Cycle

Inbound Marketing | Personas | Data Analysis

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article


Being able to target promising leads through the use of personas is a crucial part of any successful inbound marketing campaign.  Compiling strong data-backed profiles enable you to target prospective buyers in a more focused and relevant way.  With personas, marketing and sales teams are able to create targeted strategies which attract higher quality leads and allow for a faster transition through the conversion funnel.  Our partner BrightInfo, has an article written by Alex Embling, that explains how data-backed personas can shorten the sales cycle.

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If you would like to learn more about personas, check out our Personas Toolkit.  Learn what they are and how to create and use them effectively.

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