Marketing automation tools can free up your staff from time-consuming, manual processes, so they can spend that time nurturing quality leads instead.  If you are curious about who has what to offer in marketing automation,CIO has a good article that may help.

Based on the reviews of users from the IT Central Station Community, a comparison is drawn between Act-On, HubSpot, and Marketo.  In no particular order, beginning with Act-On, the valuable features users listed were analytics & reporting, social integration, CRM integration, and the ability to segment visitors based on behavior and lead score.  

Next was HubSpot, which users cited email automation, workflow automation, a social tracking module, and lead nurturing workflows as valuable features.  Last but not least was Marketo, who users listed email drip campaigns, and automated customer outreach from sign-up to upgrade as valuable.  If you're thinking about marketing automation solutions, this comparison will help you start to understand what the marketing automation landscape looks like, who are the software industry leaders and what features you need.

If you are trying to understand what is a good fit for your organization, consider talking to one of our digital marketing experts to provide some starting points and guidance:

Social media is an integral part of any good digital marketing strategy and there are many social platforms to choose from.  The Infographic below lists the top nine social networks for business and how to best utilize them.

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

In today's world, understanding and implementing digital strategies into our overall marketing plan is a must-do.  Because digital marketing is such a hot topic, we thought we should post this helpful infographic once more.

Every brand that is on Facebook is there for one reason, to get more business.  This Toolkit will give you a playbook on how to attract new visitors, convert them into leads, and nurture those leads into customers using Facebook.  If you missed this helpful guide, or might simply like to review it again, this Tookit is still available On-Demand.

We have all found ourselves irritated by intrusive and annoying ads.  Ads that are in no way helpful or even related to the content we are viewing.  But when ads are targeted and properly placed, they can be very effective in achieving their purpose.  Communities are a perfect environment for placing ads targeted to your members.  You know who your members are and have already established a level of trust with them.  Molly Talbert at Higher Logic has written an article with three reasons why you should incorporate ad campaigns into your community.