Focusing on optimising the customer experience continues to be the top priority for marketers in 2016.  Adobe, in association with Econsultancy, surveyed 7000 marketing professionals worldwide.  The Infographic below offers an overview of their findings.

Creating a successful banner ad can be tricky.  Here is an infographic that lists 8 key elements of a great banner ad, along with 4 tips on what not to do.

The concept of influencer marketing has been around for a long time.  It is one of the most effective strategies for increasing brand recognition in order to expand your customer base.  Influencers can be specific individuals or specific groups of individuals who are engaged with and excited about your brand.  So how do you find, track, and measure influencers in digital marketing?  A report, released by Digital Doughnut, provides answers.  Download the guide, "6 Best Practices For Influencer Marketing", and learn why this type of marketing is important and how to use analysis and measurement to recognize and reward influencers.

In the world of marketing, content is king.  Because of this, everyone is creating content and a lot of it.  According to Content Marketing Institute's annual survey, 88% of B2B marketers are using content creation as part of their marketing strategy.  With so much being produced, it's difficult to create content that will catch the eye of potential customers.  Hubspot's Neil Patel has written an article that gives us four tactical ways to create content that stands out and explains why these work.