Staying current in the constantly evolving world of digital marketing can be overwhelming at times.  But if you fail to stay up to date with the latest trends, you may be left behind.  The infographic below lists 8 ecommerce trends to be aware of this year.

If you are confused by all the different online marketing and web design terminology, you are not alone. Two topics that sometimes become confused are social media marketing and social media optimization. Many people are bewildered by the two, and do not quite understand their intent, scope, and capacity. Therefore, today's article explores the meaning and differences between each.

Organizations that offer their products and services in a user friendly way is key for customer engagement.  So how your e-commerce site is set up is vital for your success.  The infographic below lists the 8 steps necessary to launch a successful e-commerce site.

Facebook Groups are a thing in the past and LinkedIn Groups are our future. No matter if you are the creator or just a general member, the benefits are endless. Joining a group is easy by trying out their search tool or allowing LinkedIn to give you recommendations. As professionals we seek an environment where we can expand, share similar interests, and generate new leads. In order to advance we must find new creative ways to reach our target audience, which is the platform LinkedIN is setting. 

Webinars are a very effective form of content to use for lead generation.  Here are a few of the ways webinars can increase lead generation for your organization.

Many inbound marketing problems are directly related to a business' strategy. If your plan isn't right from the start, then your results will always be lackluster.