BAM! (Better Association Marketing) from HighRoad Solution

association-insights

Email Marketing: Bridging the Generation Gap

By: Leslie Schiff
August 24th, 2017

“In this age of digital marketing, sending one message to everyone is not at all effective. This is especially true in email marketing because email is one of the things that's consumed by everyone. It's seen as a mass vehicle, but there are a lot of subtleties amongst the generations that consume it.” Maneesha Manges, Director of Consulting with HighRoad Solution

Not All Members Are Created Equal

By: Leslie Schiff
August 23rd, 2017

In today's world, making an impression means honing your message. This is as true for companies as it is for associations, where successful engagement pivots on having the right systems, methods, and automation tools in play to identify your target members and market to them effectively.

Grow Your Members by Changing Your Workplace Culture

By: Leslie Schiff
August 16th, 2017

“A lot of associations are at a point where they're trying to figure out how to adapt to this digital transformation and it all comes down to having the right culture and people in place."Suzanne Carawan, Chief Marketing Officer with HighRoad Solution.

Clicking With Your Members

By: Leslie Schiff
August 10th, 2017

“If you build it, they will come” may work for Hollywood farmers, but that same magic rarely applies to launching a website. In reality, building an online presence requires an equal – if not greater – investment in advertising tactics that will convince your target audience to give you a click. Ready to grow.jpg

This article was authored by Matt Bradford, and orginally published by the Canadian Society of Association Executives (CSAE).Click here to view original post.

Improving Email Responsiveness: What You Need to Know

By: Abigail Conlon
August 1st, 2017

“Some days, there's nothing more annoying than an email miscommunication. You spend time pulling together a thoughtful message, and one of the following things happens:

Can I Have Your Email? The Art of Turning Strangers into Members

By: Leslie Schiff
July 27th, 2017

In the world of association marketing, a stranger is a member you just haven't met. Even so, many organizations are still reluctant to look up their old email lists and reach out to these unknown (yet potential) recruits.

Previous All posts