I was the content leader on ASAE Business Services' Lunch Learning webinar this week when someone asked the question "I hear this term 'digital ecosystem' all the time, but I don't really know what it means. Would you please define it?" 

Certainly! Here are some average & obvious options for seeking a definition: 

• Wikipedia's Definition of "Digital Ecosystem" that leaves you saying "what the..."
• Read PWC's eBook on Nine Trends in Digital Ecosystems to Get the Skinny on Trends
• Check Out What the ADMA is Saying on Digital Ecosystems

One of the biggest challenges for eMail marketers is monitoring bounce logs and trying to make sense of why an ISP is suddenly not letting your eMails through to in-boxes. It can sometimes feel like you’re herding cats. When it comes to deliverability, eMail subscriber engagement with your eMails (even if they are your members) counts.

Before you hit the send button:

• Has your IT department implemented Domain Keys for better Yahoo deliverability?
• Has your IT department implemented Sender ID for better MSN/Hotmail/Live?
• Are you sending your eMail to valid eMail addresses?
• Are you excluding eMail addresses that have not engaged with your previous eMails in the past 60-180 days?

You have heard of it, and my guess is that in the next few weeks, you will be hearing about it a lot more.  "CASL is coming, CASL is coming!" The question is, do you know what your organization is doing about it?

There is a reason that it has been 36 years since a horse has won a Triple Crown.  Throughout history only 11 horses can claim that coveted title. Experts would say that these three races--each of differing lengths and on different tracks within a relatively short time span-- are what make it such a difficult feat.  Factor in jockey error, track conditions, and the whim of a 1000-pound animal, and it becomes obvious that the odds are just not on your side.  Getting is all just right is what is required for a horse to achieve this level of greatness

Can you believe that one year ago was our first client conference to talk about best practices in email marketing? It's true and we agree, where did the time go??? In looking back, we took a moment to review some of the first user group conference videos and marvel at how far we've come in one year in both innovation & focus. We've moved from just focusing on email to now embracing all of digital marketing and providing products & services to help associations thrive.

Two great tastes that taste great together--that's HubSpot & Litmus. We love them both and love their newly released Science of Email Report. This report is a must-read for email marketing for associations.