Our new Topic of the Month series kicked off in October. This month we focused on "How to Attract" since so many associations are trying to grow their memberships and need to do so in the Digital Age. Whether you're trying to grow new members (those hard-to-attract Millennials) or grow non-dues revenue, this month's series has something for everyone using our new 3-session format which allows us three hours to really delve into the topic to look at:

Like most people, one of the key services that email provides to me is to alert me to what's happening in the rest of the world outside of my own bubble. I got an email alert to tell me about a new Twitter follower this week that really caught my eye because it included a super simple idea--make sure to cross-promote your email newsletter subscription capabilities.

Are you still using non-responsive email templates, or ready for a new look? Are you realizing that the holidays are quickly approaching and need a custom holiday email template? Take advantage of our fall template special and get the templates you need.

When I talk to HighRoad clients about options for their beautiful, mobile-friendly email templates, one of the first things that comes up is font choice. Marketers want to use the typography that's in their brand guidelines. They want unique fonts & design -- something that sets them apart from the deluge of email we all get. 

The more I talk about the future of the workforce in associations, the more I've had to think about exactly what skills and abilities people should be bringing to the table in order to engage and capture the modern member. The list is long—things like dynamic profiling, data analytics, brand management, lead generation, storytelling, user experience customization, social media and monitoring, influencer marketing, mobile engagement, cross-channel campaigns, marketing automation… whew! And that's just a sample!

We are extremely honored to be sponsoring the Bisnow Technology Strategies for Associations Event tomorrow, October 1 in Crystal City, Virginia . In addition, our CEO and Co-Founder of HighRoad Solution, Ron McGrath, will be one of the many All Star Speakers of the day. The event will feature top executives and thought leaders from the DC-area association community, including Reggie Henry, CIO at ASAE, one of our many valued partners.