We heard the greatest idea this past week from Fern at CFMA who told us that they hold a monthly Cookies & Content Program with all staff to help them to learn about the transition to HubSpot's inbound marketing platform and HighRoad's marketing methodologies and what it will mean to the entire organization. We offered to sponsor this month's program and Fern was nice enough to send us her feedback: 

There's nothing scarier than being a marketer without revenue-based metrics to account for your salary, spend and (seemingly) subjective decision-making!

Our new Topic of the Month series kicked off in October. This month we focused on "How to Attract" since so many associations are trying to grow their memberships and need to do so in the Digital Age. Whether you're trying to grow new members (those hard-to-attract Millennials) or grow non-dues revenue, this month's series has something for everyone using our new 3-session format which allows us three hours to really delve into the topic to look at:

Like most people, one of the key services that email provides to me is to alert me to what's happening in the rest of the world outside of my own bubble. I got an email alert to tell me about a new Twitter follower this week that really caught my eye because it included a super simple idea--make sure to cross-promote your email newsletter subscription capabilities.

Are you still using non-responsive email templates, or ready for a new look? Are you realizing that the holidays are quickly approaching and need a custom holiday email template? Take advantage of our fall template special and get the templates you need.

When I talk to HighRoad clients about options for their beautiful, mobile-friendly email templates, one of the first things that comes up is font choice. Marketers want to use the typography that's in their brand guidelines. They want unique fonts & design -- something that sets them apart from the deluge of email we all get.