The theme of ASAE's 2015 Tech Conference was digital disruption. Everyone seems to be talking digital, change management and now  the word, the process and the people who can cause disruption are hot, hot, hot. I've been the leading disruptor here at HighRoad for the last two years and responsible for not just evolving our own organization through the addition of our Inbound Digital practice, but also in working firsthand with clients to evolve digital communications and association marketing programs. 

ICE Powers Award-Winning Association Newsletters

Ashburn, VA, December 15, 2015---HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the launch of its latest product called Intelligent Contextual Email or ICE. The announcement was made today at the American Society of Technology Executive’s (ASAE) Technology Conference where HighRoad Solution is the only endorsed eMarketing software provider.

Ok, in reality, if you were a hard core email geek you probably wouldn't touch a WYSIWYG editor because you'd code from scratch, but let's get real--who's got the association job that the only thing you have to do is email marketing? Exactly.

You want to get a comprehensive profile on each member, attendee or donor. You want to know more about the people who aren't members so you can understand how to continue to nurture them into a deeper relationship. You've got demographic and transactional data (what they bought), but what about the other data? The data that shows you what they did during their interactions with you?

We've just gotten this new video infographic from our partners at Demand Metric who captured the key  takeaway messages from our 2015 State of Digital Marketing in Associations study in this video:

Congratulations to our partner, Personify, on its acquisition of Small World Labs which was recently announced. The acquisition seems to give additional evidence that everyone--associations and the technology market--is embracing the need to design solutions from the outside in. With a true focus on user experience and deep understanding of member needs which online communities can provide, Personify is ratcheting up its game to compete on more than feature/function database type functionality and expand its offerings to really help associations gain an understanding of their member populations.