The homemade ice cream at HighRoad's booth (from Love N Faith Cafe) went over pretty well with these ladies.

Did you miss ASAE's 2015 Marketing, Membership & Communications Conference? Well, you're one of the few who did. With a record attendance of more than 1,000 association employees, every session was standing room only, and it was commonplace to see people crouched on the floor taking notes.

Here are a few highlights from the conference.

Happy Friday, association marketers! It's been a short week, but we've still got the latest news and information from the association and marketing worlds. 

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

When Keeping It Real Goes Right: From Associations Now, learn how associations can become more authentic when communicating with their desired audiences.

The phrase "there's an app for that" is so true it's unnerving. You can find almost anything on the internet, from websites that are helpful to your job to things you never wanted to know or see.

Yesterday, I was trying to figure out which font was used in a JPG we have in our files. I didn't have the original EPS or PSD file (if you're wondering, here's a good resource on what those file types mean and when to use them). We wanted to recreate the same type of image, though, so I needed to identify the typeface. While there are quite a few typography nerds out there who are excellent at recognizing fonts just by seeing them, I'm not one of those people -- and I bet you're not either. 

Happy Friday, association marketers!

At our May Inbound Lunch Bunch, we gave association marketers more information and tools to focus their efforts on content marketing.