TGIF, association marketers!

That's right, I'm looking at you, association marketers. Stop sending all those emails right now, before someone gets hurt.

This idea might sound hypocritical coming from someone who works for an email marketing and automation company. It's not. We want you to be able to reach your members, but we don't want you to spam them. We want you to use email only after you've come up with a good reason to do so, and only if that email has a specific purpose.