There are many ways you can put your advertising budget to good use, and LinkedIn is one of them. Advertising on LinkedIn is undoubtedly an excellent choice for many associations. However, it's often overlooked by media planners and marketers. This is mainly because they lack an understanding of the value LinkedIn has to offer as a marketing platform. 

Welcome to Norfolk!

For us digital marketers, the standout session on the first day of the 2015 Annual Meeting of the Council of Engineering & Scientific Society Executives (CESSE) was a case study on marketing automation.

All association marketers want members to read, or at the very least skim, their emails. Here are five things you can focus on to make yours better.

• Know your audience. Get your stats. How many of your members are opening on mobile vs. desktop? Design accordingly.
• Have clear calls to action. If you want members to register, have a register button. If you want members to read a white paper, your link text should say "Read the white paper about disappearing bees!" Never make them try to hard to do what you want them to do!

Josh Paul from Socious (at left in photo) led DC's HubSpot User Group last night in a discussion on how to incorporate HubSpot's Customer Relationship Management (CRM) tool into marketing and sales operations.

Yay for Friday, association marketers! In honor of ASAE's MM&C Convention this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

Monday Buzz: How Big Is Your Crowd, Really? Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From Associations Now (by the way, you should be checking their site at least once a week to keep up with association news).