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Leslie Schiff

Blog Feature

By: Leslie Schiff
August 23rd, 2017

In today's world, making an impression means honing your message. This is as true for companies as it is for associations, where successful engagement pivots on having the right systems, methods, and automation tools in play to identify your target members and market to them effectively.

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Blog Feature

By: Leslie Schiff
August 16th, 2017

“A lot of associations are at a point where they're trying to figure out how to adapt to this
digital transformation and it all comes down to having the right culture and people in place."
Suzanne Carawan, Chief Marketing Officer with HighRoad Solution.

Blog Feature

By: Leslie Schiff
August 10th, 2017

“If you build it, they will come” may work for Hollywood farmers, but that same magic rarely applies to launching a website. In reality, building an online presence requires an equal – if not greater – investment in advertising tactics that will convince your target audience to give you a click.
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This article was authored by Matt Bradford, and orginally published by the Canadian Society of Association Executives (CSAE).
Click here to view original post. 

Blog Feature

By: Leslie Schiff
July 27th, 2017

In the world of association marketing, a stranger is a member you just haven't met. Even so, many organizations are still reluctant to look up their old email lists and reach out to these unknown (yet potential) recruits.


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Blog Feature

By: Leslie Schiff
June 8th, 2017

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On July 1, 2017, the Private Right of Action (“PAR”) provision of the Canadian Anti-Spam Law (CASL) allowing individuals the right to file suit against spammers takes force, bringing with it fines of up to $10M per violation. For those of you working in associations, with membership open to Canada, there are some things to keep in mind, to ensure compliance when interacting with Canadian subscribers after the upcoming cut-off date.