How taking the HighRoad helps your organization reach an inbox: When you choose the HighRoad Solution Campaign eMail tool, you’re not only choosing a top tier enterprise eMail solution, you are also backed by several teams of experts all working together to ensure that your eMails reach your eMail recipient inboxes. Out-of-the-box, you will benefit from:

• Managed Feedback Loops (FBLs): Your HighRoad account has FBLs in place with all ISPs once your account has been created. They will automatically manage feedback from recipient servers to manage bounces and/or opt-out any recipient who reports your eMail as SPAM.

Responsive HTML code is not created equal. Coding HTML for a responsive web page is very different than coding for a responsive email template. Whether your internal team created a responsive template or you hired an outside agency to do this for you, the template you load into your HighRoad Campaign eMail tool to use may not render how you would like it to. As more of our valued clients begin to make their templates responsive and use these templates, we are addressing issues as they come into our support channel to help resolve any rendering issues they may be experiencing. When the HighRoad design team creates the responsive templates, we do so in a way we know from experience works with the greatest number of email clients and test before we load the templates into your account. Once tested responsive templates are in use in your Campaign eMail account, here is the ideal workflow to ensure the responsive back-end code does not inadvertently get deleted:

With upcoming holiday season, many ISPs have made their inbox delivery algorithm tighter as eMail volume increases from commercial senders. Because of this, ISPs are looking heavily at eMail recipient engagement (open/click through rates). If your bounce rates are increasing, HighRoad Support is here to help.

What do ya know?

It’s logical to think that the more targeted you are with your eMail marketing campaigns, the higher the open rate and overall engagement will be with the eMail recipient. You would be surprised to know the number of eMail marketers that still continue to send large volume campaigns versus targeted campaigns. Why? Maybe there is a lack of business intelligence to make content more relevant for each subscriber. Maybe it requires less thought or less demand on internal resources. Whatever the reason may be, money is being thrown away when you pay for eMails that end up deleted or bulk-boxed.

Your HighRoad account has a very complex way of determining once an eMail address is no longer good or invalid. What are you doing with this information? What should you be doing with this information? If you do not have an internal policy pertaining to data hygiene and invalid eMail addresses, let’s get the ball rolling now!

If you want to learn more about how bounces are handled and can eventually resolve an eMail address to being invalid click here.

Not to be mistaken with Time Zone sensitive deployments that requires a time zone value at the eMail subscriber level, a zip code radius search allows you to send your eMails to a targeted region (currently USA only as of June 2013) using a new custom Zip Code field.