Staying current in the constantly evolving world of digital marketing can be overwhelming at times.  But if you fail to stay up to date with the latest trends, you may be left behind.  The infographic below lists 8 ecommerce trends to be aware of this year.

The professional education and certification programs that associations offer have long been an effective tool for recruiting new members and increasing revenue.  This year these educational offerings may become the most effective tool an association has to accomplish these goals.  The value placed on these benefits of membership has been on the rise in recent years.  According to a study on member engagement by Abila, professional education and certification is identified by all age groups as one of the most important benefits obtained from association membership.  An article, written by Jessica Lane at Abila, explains in more detail why associations should focus on education this year and what the benefits of doing so are.

Organizations that offer their products and services in a user friendly way is key for customer engagement.  So how your e-commerce site is set up is vital for your success.  The infographic below lists the 8 steps necessary to launch a successful e-commerce site.

Webinars are a very effective form of content to use for lead generation.  Here are a few of the ways webinars can increase lead generation for your organization.

With the new year comes new opportunities to better align your marketing strategy with the latest trends and tools.  The infographic below looks at 7 key digital tactics you may want to pay attention to for continued success this year.

Webinars are a great way to increase lead generation for your organization.  But in order for your webinar to be successful, you need to promote it.  The infographic below shares 10 effective ways to promote your webinars.