The world of digital marketing is constantly evolving.  If businesses want to stay on top of the ball, they must be up-to-date with all of the latest changes and trends happening.  Content marketing is an important component that plays a huge role in any digital marketing strategy.  In this post, we will look at two critically important content marketing trends businesses should implement in the upcoming year if they haven't already.

Marketing Automation has really become a must-have today in order to remain competitive and to continue to be successful.  Over half of all B2B companies are now using marketing automation.  Is your organization among them, or are you still on the fence about making the move to marketing automation?  If your answer is the latter, we have a webinar that may help expel any confusion and answer questions you may have about implementing a marketing automation solution.  We know getting started can be a little intimidating.  After all, implementing a marketing automation platform can be confusing as well as a sizable investment for your organization.  That's why the American Marketing Association is presenting the webinar: 5 Secrets To Building Your Marketing Automation Machine on 1/31 at 1pm ET.  This webinar is sponsored by our partner, Act-On Software, and their Sr. Director of Marketing, Linda West, will be the speaker.  The webinar will give you a 6 step strategy for preparing to adopt marketing automation.  

We have just released our newest Toolkit, Webinar Planning.  Webinars are a very influencial form of content.  Many organizations have begun to embrace them as an effective tool for accomplishing multiple business goals.  These goals include lead generation, establishment as a thought leader, and education and training for both employees and customers.  If you don't yet have an established webinar program, this toolkit is designed to help guide you through the development of one.

Webinars are a very effective form of content for improving lead generation efforts.  The infographic below gives us some best practices for creating and promoting our webinars in order to drive more traffic to our websites.

Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience.  But that tactic isn't only for for-profit organizations.  Nonprofits can see strong results from content marketing, too.  Successful nonprofits have a dedicated content marketing strategy.  In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.

Webinars are an important part of any good lead generation strategy.  They can provide the highest return on our marketing investment over the shortest amount of time.  The infographic below shows us why webinars are such an effective content tool to use to obtain more high quality leads in a cost effective, timely way.