It can be difficult for marketers to successfully navigate today's digital landscape.  Here at HighRoad, we understand your pain.  That's why we created our educational initiative and named it HighRoad U.  At the U we have all our past webinars On-Demand and available for free anytime.  Our webinars span a multitude of digital marketing topics and are a convenient way to earn free CAE credits while learning digital marketing best practices.  Each month we cover a different topic.  During the month of January we will be exploring the topic of using webinars for lead generation.  Organizations are embracing webinars because they are a very effective content tool for driving lead gen.  The webinars we will present this month are:

2016 is now history.  As we turn our attention to the new year, we wonder what the marketing landscape will look like in 2017.  Will new trends emerge or will current trends continue to prevail?  If you have found yourself wondering also,  check out this article we found that gives some insight to this question.  In the article, written by Paige Musto at Act-On, 6 industry experts in the field share their thoughts about what the future holds for marketing.

Having numerous lead generation strategies is critical for any organization's continued success.  The infographic below lists the top lead generators across 7 digital marketing channels.  Take a look to see whether you are missing opportunities for generating new leads.

Digital marketing isn't necessarily a linear path.  It involves guiding the consumer in a consumer-driven market.  Fostering loyalty in digital marketing includes creating relationships with your audience via value-added content and interaction.  Here are some suggestions for creating stronger cycles of engagement:

Web personalization is a strategy that is gaining momentum among marketers today.  There is a reason for this.  With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less.  With web personalization you now have the ability to speak to your audience, not at them.  It allows you to target your message, across multiple channels, to the right people, at the right time.  We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.

Engaging website visitors through personalization is crucial.  Consumers today want and expect a more personal experience when visiting your site, so it's important that you deliver.  The infographic below, from our partner Marketo, explains why creating a personalized website experience matters.