Email marketing continues to be an essential componant of the digital strategies used by marketers today.  "The 2016 State of Email Report", released by Litmus, shares the biggest innovations of the past year.  In addition it gives in-depth analysis of billions of email opens worldwide and market share statistics across all platforms of email.  The report provides insightful, relevant information for email marketing professionals.

Creating online learning programs, such as webinars and videos, that will keep your audience's attention can be challenging.  You can't see them.  They could be captivated by your content.  They could be scanning their facebook feed.  How do you know?  You don't.  An article written by Amelia Glynn at Abila outlines three steps, using data and current technological trends, to ensure your audience will remain engaged throughout your presentations.

Online education and certification programs are a key offering of associations to their members.  Members understand the value of these programs, however, we still need to promote them in ways that make them easily accessible and remind members of their value.  We also need to be thinking about ways to attract new visitors to our educational programs in order to show our value to them.  This week at HighRoadU, Maneesha Manges presents "Promoting Online Education And Certification".  Maneesha outlines ways in which we can draw members and visitors alike to our content on our website, using multiple platforms.

In the last decade marketing has been transformed.  It has moved from primarily traditional marketing to primarily digital marketing.  Demand Metric has put together a report on how digital marketing has evolved and the best ways to implement these changes within your organization.