Many associations and non-profits are in crisis today.  Flat or diminishing user numbers and lower revenues are putting many at risk.  Associations and non-profits are realizing they need to evolve their marketing strategies.  They need new methods to attract users and increase revenue.  Download our new eBook "Best Practices to Attract New People to Your Brand"and learn how to grow in the digital age.  In this eBook we discuss how to effectively attract buyers using digital channels.  We explore the new mindset of today's consumers and the marketing methodologies needed to do digital right.

In the association world we need to begin collecting and using more behavioral data about our members and consumers at large.  Data that will give us better infomation about the consumer and what they want.  Data that will help us figure out who are targeted population should be and how to best build relationships with them.  We need to learn what we can do to move these consumers to take the desired action that we want them to take.  Ultimately, we are attempting to get to the world of predictive analysis.  Digital educational programs give us the opportunity to not only collect more behavioral data, but to also experiment with ways of collecting that data, in order to better understand these consumers.  This week's webinar, "Measuring: Promoting Online Education & Certification", presented by Suzanne Carawan CMO of HighRoad Solution, is now available On-Demand.  Join us at HighRoadU for the third part in the series, Promoting Online Education & Certification, and learn the best practices for collecting and analyzing behavioral data.

Associations offer online education and certification programs.  Your members know this.  So why is it important to promote these programs?  There is a great deal of competition in this area, from both the non-profit and for-profit world.  People have a multitude of options when choosing where they go for online education.  In order to keep the members you have and to bring new members into your association, you need to step up your game.  In today's world that means using digital strategies.  Join us at HighroadU as Suzanne Carawan presents "Best Practices: Promoting Online Education & Certification".  This webinar is the second in the series Promoting Online Education & Certification.  Suzanne explains exactly why promotion is needed and lists the best digital marketing tools available to grow your membership. 

As marketers, we spend a great deal of time creating content, because we know good, innovative content can be an excellent lead generator.  However, according to Content Marketing Institute, only 30% of marketers feel they are effective at using content as a growth strategy.  The problem may be how we are promoting our content.  An article, written by Sarah Quinn at Marketo, lists ten tactics to help expand the reach of our content to attain a larger audience.

What is marketing automation and why do associations need it?  The growth strategies of yesterday no longer work.  People, laws, and culture have changed.  People today are very tech-savvy and they know what they want.  We are now at a crossroad in the association market.  We need to evolve and grow and now is the time.  Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar.  Suzanne explains what marketing automation is and why it is so desperately needed by today's associations.  She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.