If you missed our Toolkit of the Month: The Budget Toolkit, you can still access it.  With our partner, Demand Metric, we have put together the budget templates needed in digital marketing.  You'll learn what templates you need, and how to format and track your budget.

Creating content that is engaging, relevant, and informative can be challenging.  Associations need good content that will keep their current members engaged and attract new members to their organization.  Finding the inspiration to create that content is often a struggle.  An article, written by Jennifer Barrell at Aptify, lists five ways to find new inspiration for content creation.

We are pleased to announce that two of our partners, Hubspot and BrightInfo, have just released their first joint ebook.  "Personalize or Perish: The Definitive Guide to Segmentation for Digital Publishers" is a free download available to everyone.  Learn how to attract and engage both new and existing readers by personalizing your content.  This ebook contains actionable advice on how to gather user data in order to create dynamic content on your website and in your emails.

In the past having a blog for your business was nice to have, but not required.  Today blogs are a necessity for associations.  Well written, informative blogs can have a huge impact on an association's ability to connect with it's members and attract new members.  Blogs are an essential component of any content marketing strategy. Maggie Jones, at Marketo, has written a three step guide and some helpful tips for better, more effective blogging.