The world has changed.  Consumers have shifted their attention away from traditional marketing methods to digital channels.  Specifically, their interests now revolve around online and mobile channels.  Marketers today must keep up with these changes by distributing their content online.  Marketo has published an article, written by Vyoma Kapur that outlines three core areas that reflect these changing trends.

When planning a conference one of the main goals before the event is to drive attendance.  But during the event, the main goal should be to drive engagement.  How do we best engage our audience and keep them engaged?  One way is by using mobile apps.  Mobile apps. have become a hot trend at conferences because they do just that.  They help drive engagement and offer extra value to our audience.  An article, written by Michael Powers at Marketo, lists five features to include in a mobile app that will maximize event engagement.

Email marketing is a continually changing industry.  What's more, the changes seem to be speeding up rather than slowing down.  The team at Litmus have made their predictions of the changes to come, ranging from macro industry changes to changes at the individual level.  Chad White has put together a list of the top ten predictions for how email will change in 2016, along with who at Litmus predicted each one.

Associations today have a wide array of digital channels at their disposal.  Using them in an integrated way, in order to promote events as effectively as possible, can be challenging.  Join us at HighRoadU as Suzanne Carawan presents "Overview: Promoting Events Through Digital Communications".  In this webinar, Suzanne will explain the importance of using digital communications to not only drive user engagement, but also keep the level of engagement and event energy consistent.  Learn how using digital communications to promote your events can create a strategic user experience that results in higher revenue and higher brand loyalty to your organization.