Blogging is a great way to drive traffic to your website.  It is also a valuable platform on which to share information about your organization, what you do, and what you have to offer.  The infographic below lists the benefits of blogging and how to best reap those benefits.

The definition of marketing continues to evolve and the role of marketers continue to expand.  There was a time when marketers were simply brand builders.  With rapid advances in technology, today's marketer is also responsible for driving, scaling, and tracking growth.  Marketers are now in a position where they can reach out to all their customers and leads in a more personalized way, across multiple channels, with greater effectiveness.  Marketing automation makes this possible.  There is, however, still a lot of confusion about marketing automation.  So we put together an eBook on the basics, to give you a clearer understanding of what is involved.  Our eBook "Understanding Marketing Automation" explains what it really is and why you need it.  The information provided will give you a clear understanding about the benefits of marketing automation, as well as what the future holds for this technology.  This eBook is a valuable resource designed for association marketers and business professionals to further your understanding of marketing automation.

Creating relevant, valuable content on a consistent basis is not easy.  The infographic below provides a checklist of 8 helpful tips to keep in mind when you are producing content, in order to more effectively engage your target audience.

Blogging is an important aspect of digital marketing.  If you would like to be able to benchmark your organization's capability for blogging, download the Blogging Maturity Assessment Toolkit.

Today's marketers are focused on more than just lead generation.  Aquiring new leads is still a top priority, however, marketing departments are also spending time and resources nurturing the customers they already have in order to build long term relationships with them.  Modern marketing consists of 3 core segments:

The vast majority of organizations today are utilizing content marketing as part of their overall marketing strategy.  But not all content is created equal.  Which types of content will be most effective for your organization depends upon your goals and resources.  The infographic below lists 11 popular content types with the benefits and considerations associated with each one.