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Jeanette Hausner

By: Jeanette Hausner on November 11th, 2016

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7 New Ways To Use Marketing Automation

Marketing Automation

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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Today's marketers are focused on more than just lead generation.  Aquiring new leads is still a top priority, however, marketing departments are also spending time and resources nurturing the customers they already have in order to build long term relationships with them.  Modern marketing consists of 3 core segments:

  • Brand Marketing-awareness
  • Demand Generation-aquisition
  • Customer Marketing-retention


Until now, marketing automation has been used primarily to aid only 1 of these segments-demand generation.  Marketing automation has evolved and now can be used across the entire customer lifecycle.  An article, written by McKenzie Ingram from Act-On, lists 7 new ways to use marketing automation to build your brand, drive demand, and increase customer retention.




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